From Passion to Brand: Launching a Startup in Uncertain Times

What does it really take to turn an idea—and a passion—into a business? Join us on **Tuesday, April 7 at 6:00 PM at Tumbleroot** for a candid, behind-the-scenes conversation with **James Kibler**, founder of **Truchas Outdoors**, as he shares the journey of launching a new clothing brand rooted in the rugged landscapes of northern New Mexico. James didn’t start in fashion—he started on the rivers. As a fishing guide who has spent years exploring the terrain, waters, and wild places of New Mexico, he’s now building a brand inspired by that experience and lifestyle. In this session, we’ll explore: * How to turn a passion into a real business * What it actually looks like to launch a product-based brand from scratch * The challenges of starting up in today’s environment—including **tariffs, supply chain uncertainty, and market volatility** * Lessons learned (so far) from being in the early stages of building something new This will be part **founder story**, part **practical conversation**, with time for **open discussion and Q&A**. If you’ve ever thought about starting something of your own—or are in the early stages—this is a chance to hear what it *really* looks like, beyond the highlight reel. Come for the story. Stay for the insights and connections. Food and drinks available at Tumbleroot.