Your Weekend Guide to Sturgis

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Sturgis is a quiet Black Hills town of 7,000 that becomes one of the largest gatherings in America every August, when the Sturgis Motorcycle Rally draws hundreds of thousands of riders for a week of chrome, thunder, and major rock concerts. The Buffalo Chip campground stages the rally's biggest shows, booking arena-level headliners on outdoor stages where the crowd arrives on two wheels, while venues like the Iron Horse Saloon run music day and night. The rest of the year, the town returns to Black Hills calm — but for one week each summer, Sturgis is the loudest place in the country.