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William Beckmann's Las Posadas Tour is a holiday tradition for Texas music fans featuring Christmas classics, Spanish-language favorites, storytelling, and a few originals. Backed by a live band with a horn section, Beckmann brings his rich voice and Mexican-American heritage to every show. He treats each night like a traditional Posada, full of warmth, community, and holiday cheer. VIP proceeds from the tour have supported a variety of Texas charities. The details make a difference for William Beckmann. Rather than gloss over the little things, he accentuates them. He’ll replicate a whisper from one lover to another through his rich baritone, embody the sting of seeing an ex’s engagement ring in an open-hearted couplet, or hold on to a gentle kiss goodbye with a seemingly endless vibrato. An old-school hopeless romantic, a dyed-in-the-wool Southern gentleman, and an analog storyteller for Gen-Z, the Texas-bred Mexican-American singer, songwriter, and guitarist threads together a striking patchwork of Americana, alternative, country, Latin, and dark balladry delivered through his heart-melting lilt. Following the song that started it all, “Someday,” the Del Rio-born artist hit the ground running. He captivated listeners with independent releasesFaded Memories,Here’s To You. Here’s To MeandLive From Cheatham StreetEP before his major label debutWhiskey Lies & Alibisin 2025. Hailed byOnesToWatchas “a collection of songs that feel both timeless and deeply personal,” the latter illuminated his versatility with a fan favorite Spanish-language cover of Pepe Aguilar’s “Por Mujeres Como Tú.”Atwood Magazinemarveled at his“voice that doesn’t try too hard to impress – it just feels real.” After collaborating on “Nothin’ For Christmas,” he teamed up a second time last year with Carter Faith for “Lay Your Heartache Onto Mine,” a track that appeared on the Paramount+LandmanOfficial Soundtrack AlbumLandman (Volume II). Plus, he's packing houses as a headliner and receiving…

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