Storytelling Masterclass for Founders

About this event

**[RSVP HERE](https://luma.com/rzpgsqu6)** ​In this 2-hour workshop, [Michelle Lo Horton](https://www.instagram.com/michellelohorton?utm_source=luma), founder of [The Story ARC](https://thestoryarc.io/?utm_source=luma), will teach you how to turn your real experiences, expertise, and point of view into short-form storytelling content that builds trust and supports growth. This is a practical, hands-on session. You’ll learn the principles behind effective storytelling, play a storytelling game to unlock better ideas, and leave with a short-form script you can actually use. ​We encourage you to arrive on time as this is a jam packed workshop. ​**In this workshop, you’ll learn:** \- How to find stories from your own life\, work\, and expertise \- Why storytelling works better than generic educational content \- The key principles of short\-form storytelling for trust and growth \- How to structure a story so people stay engaged \- How to turn one idea into a short\-form video script \- How to create content that feels human\, clear\, and strategic **You’ll walk away with:** \- A simple storytelling framework you can reuse \- A clearer understanding of what makes a story work \- A drafted short\-form script \- A better sense of how to use your story to build trust online **Who this is for** Founders, entrepreneurs, creators, consultants, coaches, service providers, and professionals who want to create stronger content without sounding generic, salesy, or performative. No content experience is required. Just bring a computer, notebook, an open mind, and one idea, lesson, or experience you might want to turn into a story. **About the Host** [Michelle Lo Horton](https://www.michellelohorton.com/?utm_source=luma) is the founder of The Story ARC, a founder-led storytelling and short-form content studio. She helps founders and businesses turn their stories into content systems that build trust, credibility, and growth. **Venue** Thank you to Studious Collective as…