Ship & Grow: Launch Strategy & Marketing for AI-First Builders

Building the product is only half the battle. The builders who win are the ones who know how to get it in front of the right people — and keep them coming back. This workshop is where the technical meets the tactical. We’ll cover the full launch and growth playbook for indie builders and founders, with AI tools woven into every step so you can move fast, punch above your weight, and grow without a marketing team. What we’ll cover: ∙ Product Hunt launches — how to run a launch that actually lands; timing, positioning, assets, community activation, and the pre-launch prep most builders skip that makes all the difference ∙ Social media & content strategy — building an audience before you launch, creating content that drives traffic and trust, and using AI to maintain a consistent presence without it consuming your life ∙ SEO & organic growth — the fundamentals of getting found on Google, how to identify the right keywords for your product, and how to use AI to produce content that ranks and compounds over time ∙ Email marketing & waitlists — why your email list is your most valuable asset, how to build one before launch day, and the sequences that turn early signups into loyal first users ∙ Analytics & tracking — understanding what’s actually working; setting up the right metrics from day one, reading your data without getting lost in it, and making decisions that move the needle We’ll show you how real builders are using AI tools to write copy, generate content, automate outreach, and analyze performance — so you can do more with less and stay focused on building. Who should attend: Founders, indie hackers, and AI-first builders who are ready to launch or want to grow what they’ve already shipped. If you’ve ever built something great and struggled to get traction — this session is for you. Bring your product, your story, and your growth questions. Let’s get you some users.