Pink Friday

Shop Small. Shop Boerne. Shop Pink Before the big-box holiday rush of Black Friday, come out and support the heartbeat of Boerne! Pink Friday is a nationwide movement designed to celebrate and support local, independent retailers—and downtown Boerne is pulling out all the stops. On Friday, November 20th, while you’re out doing your holiday shopping with the local businesses that make this community special, stop by Lost Oak Cellars to take a break and sip on something delicious. When you shop local, your dollars stay in Boerne, supporting your neighbors, their families, and the town’s unique character.