San Diego Startup Masterclass: Know Your Phase and What to Do Next

About this event

**Which Phase Is Your Startup Really In, and What Should You Do Next?** Most founders do not need more advice. They need to know which advice matters now. Join Gregory Shepard for a two-hour, in-person masterclass built around *The Startup Lifecycle*, his seven-phase framework for moving from vision to exit. You will learn how to identify your current phase, focus on the priorities that belong there, and avoid applying later-stage tactics too early. The framework draws on Gregory's experience building and selling 12 businesses and a five-year Startup Science research project that included interviews with more than 2,200 founders. **WHAT YOU'LL GAIN** * A practical way to map your startup to one of seven phases: Vision, Product, Go-to-Market, Standardize, Optimize, Growth, and Exit. * A clearer view of the priorities that matter in your phase, and what can wait. * A better understanding of the most common risk at each phase. * A focused action for the next 90 days. * Time to ask Gregory your toughest startup question during the live Q&A. **HOW THE AFTERNOON RUNS** **1:00 PM \| Arrival and founder connections** Check in, get settled, and meet founders, operators, and investors in the room. **1:30 PM \| Why startups fail** See the patterns Gregory's research uncovered and why sequence matters. **1:50 PM \| The seven phases** Learn what each phase requires, how to recognize it, and which mistakes to avoid. **2:15 PM \| Live phase diagnostic** Work through the framework and turn your current phase into a practical next step. **2:30 PM \| Open Q&A with Gregory** Bring your hardest question about product, fundraising, hiring, scaling, or exits. **3:00 PM \| Close** **ABOUT GREGORY SHEPARD** Gregory Shepard is The Startup Architect. He has built and exited 12 companies and is the author of *The Startup Lifecycle*. His Startup Lifecycle, Startup Architecture, and Startup Operating System methods help founders understand where they are, focus on what matters…