Get Found Online: Local SEO for Small Businesses

When local customers search for the products or services you offer, will they find you? Learn how to strengthen your local online presence so your business is easier to discover when customers are searching, browsing maps, or asking for recommendations. We’ll break down the basics of local SEO and show you practical ways to improve the digital places where customers are most likely to find your business. You’ll learn how your website, Google Business Profile, social media profiles, online directories, reviews, and local content can work together to help you get discovered—and give potential customers a reason to choose you. This workshop is taught by Dianna Stewart, owner of Steward Strategies, a marketing strategist with nearly 20 years of experience across corporate, agency, nonprofit, and small-business marketing. Her career has included managing multi-million-person social communities, paid advertising and television budgets, more than 500 influencer and celebrity partnerships, and presentations to CEOs of multi-billion-dollar companies. You’ll learn: How local search works and how customers discover businesses online Ways to improve your Google Business Profile and local search presence How your website and social profiles can support local SEO What information should be consistent across your online listings How reviews and local content can help build visibility and trust Simple steps you can take to improve your local presence without becoming an SEO expert