Chasing Hollywood: A Marketing Chief's Lessons on Breaking Through

About this event

Veteran movie executive Gerry Rich’s marketing campaigns changed movie history. Join us as he shares lessons in marketing, storytelling, and his bold ideas for breaking through the noise. At a time of significant change in the film industry, film executive Gerry Rich shares insights from his decades-long career marketing some of Hollywood’s most iconic films and franchises, including James Bond, Iron Man, and the Marvel Cinematic Universe. Drawing from his memoir Chasing Hollywood, Rich will share behind-the-scenes stories, lessons from his career, and strategies for navigating the challenges of today’s crowded media landscape. He’ll explore how independent filmmakers and marketers can break through the noise, challenge industry conventions, and connect with audiences in unexpected ways.

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