Bernie Hogya

Meet Bernie Hogya, author of Milk Mustache on Saturday, November 7th at 11:00am! Bernie Hogya is an award-winning creative director who cocreated the iconic Milk Mustache campaign and has written three books about it. A New York Times bestselling author, he has also written acclaimed music biographies and a tribute to Laurel and Hardy. He lives in Delaware. Whoopi Goldberg is a world-famous actor, comedian, author, and television personality. She is one of only a few people to have won Emmy, Oscar, Grammy, and Tony Awards (collectively known as EGOT). Milk Mustache 125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history. With a foreword by Whoopi Goldberg It was everyone’s favorite ad campaign—a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world’s biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk’s benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later. Here, the very best of those unforgettable ads are collected in one beautifully produced volume. Included are 125 full-color, full-page portraits featuring iconic stars from movies, television, music, sports, and fashion—photographed by some of the most legendary names in the business. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten. But this lively book delivers more than just the images. It also features exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaign’s original creators—offering up an insider’s look at what really happened on set and the moments that never made the headlines. Packed with 1990s and early-2000s…