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An Intimate Evening with Chris Martin IV (of Martin Guitar) and Craig Thatcher

An Intimate Evening with Chris Martin IV (of Martin Guitar) and Craig Thatcher

Wednesday, October 14, 2026 · 7:30 PM EDT · Sellersville Theater · Sellersville, PA

Music
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About this event

Experience an intimate evening with Chris Martin IV, the 6th-generation owner of the iconic guitar manufacturer, C.F. Martin & Co., as he shares his passion and stories from his over 35 years at the helm of the company. Founded in 1833 in New York City, Martin Guitar has been crafting the world’s finest acoustic guitars for nearly 200 years.Chris will share the remarkable history of C. F. Martin & Co. and the innovations that have shaped the acoustic guitar for nearly two centuries. Acclaimed guitarist and Martin ambassador Craig Thatcher will provide live musical examples, showcasing how Martin instruments have inspired music legends and today’s most influential performers alike. The event also features a showcase of special instruments from the Martin collection.Christian Frederick Martin IV, known as “Chris,” is the executive chairman of the world-renowned C. F. Martin & Co. and the sixth generation of Martin family members to run the business. Martin acoustic guitars are prized worldwide for their exceptional tone, design, craftsmanship, and attention to detail. The iconic company’s contributions in music history are unparalleled, and Chris Martin is a key figure in its long and illustrious history.Under Chris Martin’s direction, the company has maintained its integrity and industry-wide respect while growing and prospering to unprecedented manufacturing and sales levels.Born and raised in New Jersey and Pennsylvania, Chris’s familiarity with the family business was limited to occasional visits with his grandfather, Christian Frederick Martin III, and to summer jobs working at the factory. While in Los Angeles, where he attended UCLA, Chris apprenticed at Westwood Music, building a classical guitar and familiarizing himself with the retail end of the business. After just a year, he moved back to Nazareth, Pennsylvania, to work in the guitar factory, where he learned more about the design and construction of the Martin guitar and became familiar with many of…

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