AI Search Marketing & Product Design

What can you actually build with AI right now? How do you position yourself in AI searches? One Richmond founder is answering that 52 times this year — one production app a week, in public. 🤖 Our Fall 2026 Robins Entrepreneur Series continues with a conversation on the hottest topic in business. AI, and what it really means for how we build, and this time we’re making it a two-part day.👉 [Will Melton](https://www.linkedin.com/in/willmeltonconsultant/) of founder amp; CEO of Xponent21, joins us Friday, October 23rd at the [University of Richmond - Robins School of Business](https://www.linkedin.com/school/university-of-richmond---robins-school-of-business/). Will doesn't just talk about AI, he runs four companies through the same transition he speaks about. Plus, he brings back field reports from inside the work. He built [Xponent21](https://www.linkedin.com/company/xponent21-inc/), a digital marketing and AI search visibility agency, helping national brands stay findable as search shifts from Google results to AI answers in ChatGPT, Perplexity, and Google’s AI Mode. He co-founded and chairs [AI Ready RVA](https://www.linkedin.com/company/ai-ready-rva/), the region’s AI literacy nonprofit. He also founded and publishes Channel RVA, a local news venture built on an AI-native workflow he designed end to end. He teaches AI-driven brand strategy, and in 2026, he’s building 52 apps in 52 weeks that are live, recorded, one production app a week, as hands-on proof of what AI-assisted development actually makes possible. Will is a Virginia Business “100 People to Meet” and a Style Weekly “Top 40 Under 40.” 🔹 Part I \- Fireside Chat with me \| 11:30 AM\. A conversation on the questions founders and students are asking right now\, "How AI is reshaping how products actually get built" "What 'AI search visibility' means for how businesses get found" "Where the real opportunities are\, and where the hype isn’t 🔹 Part II \- Innovation Studio \| 2:00 PM\.…